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Posted on: April 27, 2021

Twisted X Global Brands featured in Dallas Innovates for Investments in Local Workforce

Dallas Innovates

Decatur, Texas business, Twisted X Global Brands, was deservedly featured in Dallas Innovates for their investments in local workforce!! Decatur is home to a number of global headquarters as a result of our growing base of skilled workers that support the successes of companies like Twisted X.


Throughout the past year, Twisted X has maintained its commitment to employee benefits and retailer relationships. Most recently, the company raised the minimum wage for its full-time employees to $15 per hour, over twice the federally mandated amount.

Twisted X was founded in 2005 in Decatur, Texas, as a footwear company specializing in Western styles, and has since grown to include casual, work, and outdoor wear, too. The company sells exclusively through retail, and is founded on a commitment to comfort, innovation, technology, sustainable production, and compassion.  

“We believe in service—to our partners, our people, our products and our planet,” said Prasad Reddy, CEO of Twisted X, in a statement.  

Its parent company, Twisted X Global Brands, has long covered 100 percent of its full-time employees’ health, dental, and vision insurance. Now, the pandemic is putting on a spotlight on Twisted X as a company especially concerned for the well-being of its employees and partners. Twisted X did not layoff employees and actually increased its staff size in the past year. Twisted X has also doubled the minimum wage for its employees.

Read Full Original Dallas Innovates Article.


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